The PM Forum is a 5,000 strong regionally-based members' association, formed in
1996, dedicated to raising the standards of professional services marketing and
to enhancing the credibility of marketers working in professional service firms
worldwide.
Digital marketing 2007
191 members completed the November 2007 survey on Web 2.0 (44% UK; 55% law; 13& managing partners; 62% Director/Head or Manager; 50% 251-10,000 headcount.) Key findings:
- 18% of firms ban Facebook on office computers as a 'time waster'; 20% allow free access anytime arguing their people should be trusted
- 20% of firms are considering an official presence on Facebook
- Large firms are actively exploring the possibility of upgrading intranets for Web 2.0 techniques
- No firms are reporting commercial success through using Web 2.0 sites
- 46% of firms have no formal policy towards unofficial blogs or Facebook groups in the name of or linked to the firm
Download the full results summary | Press Release
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