The PM Forum is a 5,000 strong regionally-based members' association, formed in
1996, dedicated to raising the standards of professional services marketing and
to enhancing the credibility of marketers working in professional service firms
worldwide.
Learning and development
The March 2009 Snapshot on marketing training was completed by 101 members: 85% marketers, 10% partners and 5% HR/L&D experts. Respondents were 49% UK-based; 50% work for legal and 20% for accountancy firms; 64% have formal marketing qualifications. All sizes of firms were well represented with a slight emphasis on those with a headcount of 251 to 1,000.
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