The PM Forum is a 5,000 strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

Why are some professionals simply natural at business development while others struggle? Most highly successful business developers will tell you that there is no magic formula – there is no system. In fact, many don’t realize what makes them different and successful. However, they appreciate that each person has their own style and approach, and acknowledge that the common thread of successful developers is the critical need to work on building the right business relationships. Whether it stems from the first meeting at a conference or a networking event, the skilled business developer will recognize opportunities and will work hard to cultivate relationships. These professionals also understand that cementing relationships with existing clients will not only help retain the clients and generate additional work, but lead to referrals for new opportunities.

Join us and hear from a panel of professionals who know why developing and managing relationships is at the core of successful business development. These front-line successful business developers – each a partner in their respective firms – will share their approach to identifying opportunities, developing new relationships, and leveraging existing client relationships.